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Dubai's luxury real estate scene is set to transform with the launch of Sobha Hartland Phase 3, a $2 billion waterfront development in MBR City. This mega-project, breaking ground in Q4 2025, will feature over 1,000 villas and 500 townhouses nestled along a 2.5km lagoon. With past phases boasting a rapid 85% sell-out and 15% year-on-year gains, this new launch is a golden opportunity for agents.
25%
Market growth YTD according to Deloitte, signaling strong momentum for luxury real estate.
Sobha Hartland Phase 3 is poised to redefine luxury living with its 1 million sq m eco-friendly waterfront environment. Offering 3-7 bedroom villas (4K-15K sq ft) on private plots, each home is equipped with AI-smart systems, infinity pools, and Burj Khalifa views. This phase promises a 30% feature enhancement over Phase 2, making it a prime pick for UHNWIs seeking sustainable, luxurious abodes.
Highlight the unique eco-friendly features and the premium location when marketing to eco-conscious international buyers.
The potential for 12-18% annual growth makes Sobha Hartland Phase 3 an appealing investment for luxury clients. Here are some lucrative options:
Lagoon-Front: Properties carry a 20% premium, offering agents a chance to flip AED 15M homes for a AED 3M gain within two years.
Golf Lots: Yield 6-8%, translating to AED 500K-800K/year on a AED 10M investment.
Eco Zones: High-end properties start at AED 30M, boasting 12% growth, with potential Golden Visa benefits.
Remind clients to act swiftly to secure these properties, with special attention to pre-launch offers expiring in early 2026.
Driven by a 7% GDP surge and an influx of 50,000 new expatriates, Dubai's market is energized.
As Expo 2030 approaches, Sobha Hartland's new phase stands to gain further from increased demand, making it a strategic focus for agents looking to capitalize on high-net-worth individuals seeking premium residences.
60%
Percentage of international buyers projected for Sobha Hartland, enhancing global appeal and commission prospects.
Sources: Sobha (Nov 2025), Knight Frank, Deloitte, Bayut, Dubai Land Dept. Data Nov 6, 2025. Professional advice is advised for agents navigating this evolving market.