Penthouses: The New Pinnacle of Dubai's Luxury Market
In 2025, Dubai's real estate market is witnessing a significant shift in the ultra-luxury segment. Penthouses are now outpacing villas and duplexes in both listings and buyer preferences, according to the latest data from Khaleej Times.
20.1%
of listings in the AED 25-50M bracket are penthouses
Value Proposition for Agents
For agents, understanding this trend is crucial. Penthouses are a distinct asset class in the luxury market. The focus has shifted from mere space to the allure of exclusivity, location, and lifestyle.
Understanding the Current Market Dynamics
What's Driving the Penthouses Trend?
Ultra-high net worth individuals are prioritizing location, skyline views, privacy, and high-end services. Developers are responding with high-rise luxury projects featuring bespoke interiors and design-forward amenities.
Implications for Real Estate Agents
💡 Pro Tip for Agents
Emphasize penthouses as a luxury lifestyle investment. Highlight their exclusivity and potential as trophy assets.
Trophy Asset Angle: Market penthouses as distinct luxury assets, not just large apartments.
Marketing Evolution: Focus on exclusivity, skyline presence, and luxury lifestyle branding.
Segment Differentiation: Highlight architect credentials, views, and concierge services.
Pricing Awareness: Advise clients on timing and potential supply saturation risks.
International Outreach: Adapt messaging for global buyers seeking lifestyle investments.
Recent Market Comparisons
Agents should be aware of recent transaction data to guide their clients effectively. According to Bayut, the average asking price for penthouses is ~AED 38 million, while Property Finder notes a range from AED 3 million to AED 185 million.
AED 26,000,000
Penthouse in Palm Jumeirah (5,355 sq ft)
Actionable Next Steps
Agents should leverage the current market dynamics by:
Utilizing recent sales data to inform pricing strategies.
Adapting marketing messages to appeal to high-net-worth global investors.
Emphasizing the unique value propositions of each penthouse listing.
Sources:
“Penthouses lead Dubai’s ultra-luxury property market,” Khaleej Times, Nov 10 2025. Khaleej Times
“Dubai real estate: Luxury properties are in high demand,” Khaleej Times, Jul 4 2025. Khaleej Times
“Dubai holds global crown in ultra-luxury home sales,” Khaleej Times, Oct 6 2025. Khaleej Times