Introduction: Meet Dubai's Elite Real-Estate Agents

In the ever-evolving Dubai real estate market, understanding the traits and strategies of top-performing agents can offer invaluable insights. With luxury property sales skyrocketing by 12% in 2025, the demand for skilled agents is higher than ever.

Top Real-Estate Agents to Watch in Dubai

Ben Bandari: The Luxury Market Specialist

Ben Bandari is a Canadian-born veteran who started in Dubai around 2002. According to his profile he has achieved sales exceeding AED 20 billion.
He founded his own firm (Ben & Core Real Estate) in 2020 amid the pandemic.
His media presence, especially starring in Million Dollar Listing UAE, has helped build his brand and visibility.
Highlights:

• Specialises in ultra-premium properties (Palm Jumeirah, high-end villas).

• Leverages media & content to enhance his brand.
  Agent Pro Tip: If you aim for high-value or trophy properties, focus on carving a niche and building high visibility like Ben, for example via branded content or media exposure.

• instagram profile

Zeina Khoury: The Branding Maven

Zeina Khoury is President & Chief Growth Officer of Zed Capital Real Estate, with more than 20 years’ experience.
Her agency has managed over AED 3 billion worth of properties and achieved strong growth (AED 50 million revenue growth in one year).
Her background combines luxury property sales with lifestyle branding (her visibility on Netflix’s Dubai Bling and the luxury-media world helps).
Highlights:

• Focus on luxury, property-product development and lifestyle-driven branding.

• Large personal brand footprint: social media, media appearances.
  Agent Pro Tip: If your target includes international buyers, lifestyle investors or diaspora audiences, mirror her strategy: strong personal brand + clear niche + lifestyle positioning.

Alessia Sheglova: The International Influencer

Alessia Sheglova is known for her strong social media presence (~200k+ Instagram followers) and a brand strategy that emphasises cross-border buyers, design-led/lifestyle property and global outreach.
Highlights:

• Good example for agents targeting diaspora or international investors.

• Builds trust via online content, visuals, social media storytelling.
  Agent Pro Tip: If your network includes Iranian-abroad consultants or overseas investors, make your online presence usable, polished and globally relatable, just as she does.

Farooq Syed: The Digital Marketing Expert

Farooq Syed, CEO of Springfield Properties, leads a team of 150+ professionals and oversees annual sales of over AED 2 billion. His digital presence is strong, YouTube channel, Instagram presence, showcasing luxury properties and market commentary.

Specialises in: luxury property, large-volume deals, digital lead generation.
What to learn: He turns social & digital platforms into lead machines, and aligns team, brand and volume.
Pro Tip: Even if you don’t lead a large team, focus on one medium (e.g., video) and build consistent content to attract leads.

Firas Al Msaddi: Technology and Data Leader

Firas Al Msaddi is founder & CEO of fäm Properties, which is recognised for its emphasis on technology, data transparency and scale.
He has publicly commented that the data gap between off-plan and resale market prices is a key indicator in Dubai.
His company emphasises trust, transparency and tech tools (e.g., brokerage data dashboards) as competitive advantages.
Highlights:

• Strong infrastructure, data-driven approach, large agent network.

• Focus on global investor clients who demand transparency and professionalism.
  Agent Pro Tip: Even if you’re working solo or start-up, integrating data-driven insights (market stats, analytics) and being transparent will boost trust with investors—especially foreign-based.

Nikita Kuznetsov: The Investor's Ally

• Nikita Kuznetsov is the Founder & CEO of Metropolitan Premium Properties (Dubai) and leads a luxury-focused brokerage brand within the larger Metropolitan Group.

• His personal journey is noteworthy: arriving in the UAE with modest beginnings, he built up the business to generate significant volumes in the luxury segment. For example: “From having $300 in pocket to now selling Dh2 billion in luxury properties in the UAE” is a headline tied to his story.

• Under his leadership, Metropolitan Premium Properties has achieved recognition such as being listed among Dubai’s “Top 50 Real Estate Agents/Brokerages”.

• The firm supports hundreds of agents and emphasises systems, marketing tools and investment-ready property solutions. In one article: “177 agents of Metropolitan Group … have achieved millionaire status …” with Nikita quoted on the agent-support culture.

What makes his model useful for agents:

• Emphasis on building a team or ecosystem: Nikita shows that personal performance plus organisational backing can amplify output.

• The story of scaling from small beginnings offers inspiration: prioritise consistent effort, focus on premium segments, and build systems.

Pro Tip for Agents:
If you’re aspiring to work with investor clients or move into higher-value segments, adopt these practices:

• Develop a clear value proposition for investors (e.g., rental yield, appreciation, exit strategy)

• Build your team or network capability: even one assistant, one marketing channel, one system gets you moving

• Ensure your branding conveys premium, trustworthy service — important when dealing with HNW clients

Conclusion: Strategies for Agent Success

Understanding these agents' strategies can guide your approach in Dubai's competitive market. Focus on branding, technology, and specialization to enhance your value proposition.